Our Mission

We believe, as Sir Arthur Conan Doyle did that:

“It is a great thing to start life with a small number of really good books which are your very own.”

Our mission is to enable and empower parents to build their children's book collections in an affordable and exciting way through curated monthly book deliveries. We believe in the power and impact of the written word in the life of a child, and believe it’s never too early to start reading to children!

Our Story

Our founding team is three brothers, or brolers as we like to call them (Chandler, Kesler, and Tayler) and their wives (Tiffany, Jane, and Rebecca)--all lifetime readers. It all started when Tayler realized that he wanted a better way to find new, excellent books for himself to read. He couldn’t find a book subscription service he was happy with, and in one of their frequent conversations, told Kesler about his futile search. As they went back and forth on the idea, they realized that while there wasn’t a book subscription service they loved for adults, that wasn’t the version of the service they were most excited about pursuing--they wanted to create a children’s book subscription service. They invited Chandler to work with them on it, and as their wives got involved in the Google Hangouts that were going back and forth, the idea was something that they were so personally passionate about, they immediately became involved as well.

Our Social Impact

We are dedicated to making the world a better place. A couple ways Bookroo helps the world at large include our recycled (and recyclable!) packaging and our commitment to giving back through donating childrens’ books to children in need through Reach Out And Read!

Meet the Bookroo Crew

You know the story, but now it’s time to meet the people. We’re passionate about education as well as reading and have/are accumulating degrees from BYU, Harvard, and Stanford. While we realize that not everyone’s dream is continuing education, we’ve enjoyed it so far, and credit reading we did in our childhood and teen years (combined with some excellent parenting) with much of our success! (Want to see the research on this? Read this.)


  • Favorite Children's Book
  • Goodnight Moon
  • Favorite Book
  • The Secret Garden


  • Favorite Children's Book
  • The Very Hungry Caterpillar
  • Favorite Book
  • The Giver


  • Favorite Children's Book
  • You Are Special
  • Favorite Book
  • Pride and Prejudice


  • Favorite Children's Book
  • If you give a mouse a cookie
  • Favorite Book
  • Ender's Game


  • Favorite Children's Book
  • Chicka Chicka Boom Boom
  • Favorite Book
  • John Adams


  • Favorite Children's Book
  • The Little Mouse, the Red Ripe Strawberry, and the Big Hungry Bear
  • Favorite Book
  • Tuesdays with Morrie